Why More People in Latvia Are Choosing Car Rental — And Why It Makes Sense for Individuals and Businesses

Owning a car used to feel like a milestone in adult life. But today, more and more people in Latvia are rethinking that. Instead of pouring money into a vehicle you rarely use, renting a car only when you actually need it has become the smart move — no insurance costs, no seasonal maintenance, no unnecessary stress.

At PRIME CAR RENT, we see this shift every day. Our customers value freedom, flexibility, and knowing they’re in control of their time — not tied to a car they barely use. See our full fleet here.

When Renting Just Makes Sense

• You’re visiting Latvia for a few weeks — maybe staying with family or traveling for business
• Your own car is being serviced, sold, or simply not needed every day
• You work remotely, but need a vehicle occasionally
• Your company needs transport for staff — without owning a fleet

And here’s what we hear all the time: people are tired of car-sharing apps. One customer told us, “The car was dirty, smelled awful, and wasn’t even where the app said it would be.” That doesn't happen with us.

What Makes Prime Car Rent Different

• We deliver to where you actually are — Ādaži, Jūrmala, Riga Airport (RIX), or even your front door
• We listen to you — no bots, no forms, just real people who care
• Flexible rental terms — from one day to several months
• 80+ cars in our fleet — compact, family, business, and eco-friendly options
• Professional deep cleaning every month — not just a quick wipe-down
• Child seats with ISOFIX available — because your family's safety matters
• Clear and affordable insurance options — with real coverage, no traps

Explore our current special offers or get answers to common questions.

And for Businesses — It’s Just Smart

Buying a car for your company means capital costs, taxes, depreciation, maintenance headaches. With PRIME CAR RENT, you skip all of that.

You get transport when you need it — with:

• No big investment upfront

Many of our corporate clients say: “We don’t need a fleet — we need mobility.” And that’s exactly what we deliver. Learn more about who we are.

Bottom Line — It’s About Freedom

Today, car rental isn’t about saving money — it’s about making smart choices with your time, budget, and lifestyle. No long-term contracts, no ownership headaches — just the car you need, when and where you need it.

At Prime Car Rent, we don’t just hand you the keys — we give you the freedom to move on your terms.

Choose your car and book now